Gen Z hates being sold to, Powell Communications’ Tara Benanbid says, which is why brands need to engage, not just advertise.
PRWeek UK asks agency bosses to explain the inspiration behind the brand names and the firms they’ve built. “A few factors were at play. The first was age – when you start a business at 29, you’re ...
The gender equity initiative also announced the rollout of its first health and wellness guide designed for marketers.
Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...
SAN FRANCISCO: Black-owned media company Ebony has named Allison as its first PR AOR. The strategic move is part of the ...
With the 2024 U.S. elections fast approaching, PRWeek's Gideon Fidelzeid sits down with Sachs Media's Ryan Cohn to explore ...
UK PR agencies are urged to complete a very short questionnaire on trading in September for PRWeek's Top 150 Monthly Trading ...
At AI Deciphered, PRWeek, Campaign U.S. and MM+M’s inaugural conference last week, hundreds of marketing and communications ...
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