The IAB has released guidelines on how conversion APIs (CAPI) can increase performance for CTV advertising as search ...

Each viewer could then make their own choices and say something in the storyline that would affect the plot’s outcome. Other ...

Added Weigert: “More than ever before, Gut Network is a powerful and fully equipped creative ally, fueled by cutting-edge ...

Created by McCann New York, which has handled the brand for several years, the new cross-media work is running on OOH, ...

Tiffany & Co., a name synonymous with luxury since 1837, is leading with love. That's the premise behind “Love is a Gift,” ...

Snapchat has announced its first Lens designed to scan the surface of the moon as part of an Xbox gaming launch.

Rembrand, an AI content-creation platform founded by Omar Tawakol, plans to test a model context protocol (MCP) server that ...

Alphabet crossed a milestone with Q3 revenue of $102.35 billion - its first quarterly revenue over $100 billion and a 16% ...

For one, total company debt has fallen below $1 billion. In addition, "We are also very excited to announce this morning our newest AI licensing agreement, partnering with Microsoft on their upcoming ...

The IAB has released guidelines on how conversion APIs (CAPI) can increase performance for CTV advertising as search advertisers recognize benefits from upper-funnel marketing that combines targeting ...

NBCU says the increase in business was primarily driven by its streamer Peacock. Ad dollars for the Olympics a year ago during the period totaled $1.4 billion.

NBCU says the increase in business was primarily driven by its streamer Peacock. Ad dollars for the Olympics a year ago during the period totaled $1.4 billion.