The IAB has released guidelines on how conversion APIs (CAPI) can increase performance for CTV advertising as search ...
Snapchat has announced its first Lens designed to scan the surface of the moon as part of an Xbox gaming launch.
For one, total company debt has fallen below $1 billion. In addition, "We are also very excited to announce this morning our newest AI licensing agreement, partnering with Microsoft on their upcoming ...
The IAB has released guidelines on how conversion APIs (CAPI) can increase performance for CTV advertising as search advertisers recognize benefits from upper-funnel marketing that combines targeting ...
NBCU says the increase in business was primarily driven by its streamer Peacock. Ad dollars for the Olympics a year ago during the period totaled $1.4 billion.