Diverse representation continues to present a major opportunity for brands and could become even more of an expectation ...

Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels.

E. & J. Gallo Winery CMO Stephanie Gallo explains how Barefoot approached its first major redesign in decades and why it’s ...

The effort tries to shed associations with the iconic “Other White Meat” tagline while appealing to the media preferences of ...

Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an ...

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.

The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s ...

The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double ...

Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence ...

The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media ...

The newly created role effectively replaces the CMO and is part of a larger push from the brand to become more agile and ...

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f.