The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and ...

Inside, we provide brands and retailers alike with valuable guidance on optimizing your content strategy with the shopper’s ...

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the ...

Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program and ...

Fewer marketers see CEOs and CFOs backing long-term brand investment while confidence in brand purpose has plunged in a ...

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence ...

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...

New ads starring Nick Offerman tackle doomscrolling while showing the actor enjoying cruise activities like waterslides and ...

The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support ...

Less than a quarter of marketers are completely aligned with their CFO regarding metrics and budgets, according to new ...

Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to ...