Google launched Offerwall in June, an option that gives audiences the option of paying per article. Here is the research ...

BBC’s In History newsletter came from audience feedback while The Atlantic’s One Story to Read Today simplifies the news for ...

K rishika 2024, a farmer-centric movement, was more than just an event; it was a powerful movement for agricultural ...

Sara Stiegelmair, head of digital ad sales at Russmedia, told INMA members how the introduction of its Story Premium ...

Aldana Vales, audience experience director at Gannett, shares a playbook she created for including audiences in AI strategies ...

During this week’s Webinar, Luis Baena, former chief marketing officer at Prisa Media and publisher of El País, will unpack ...

At the INMA South Asia News Media Festival in Mumbai, legacy publishers, tech disruptors, and brand leaders showcased how ...

Newsletters are one of the most reliable ways to build direct relationships with readers at a time when direct engagement is ...

As audience behaviour continues changing and advertising revenue shifts, news media companies like Editora Globo are ...

The panic over AI search is premature, yet news companies must plan by creating direct relationships with audiences.

In a media landscape reshaped by AI, declining search traffic, and platform volatility, social media remains the most dynamic top-of-funnel space for newsrooms looking to grow their audience, build ...

How Gazeta Wyborcza in Poland transformed its local newsrooms by reducing low-impact content, strengthening local reporting with national appeal, and streamlining print operations is the focus of this ...