There is a common misconception that coupons are only for people who are on a tight budget. We have a mental image of a shopper who is painstakingly clipping paper coupons from the Sunday paper. In ...

Discover the grocery cart trick that makes shoppers spend 12% more and learn how to avoid overspending at the store.

Some store brands use a hidden ingredient as a filler. This means you are paying more money for less of the real product.

These 10 shopper behaviors predict you will overspend. This includes being impulsive and obsessed with new products.

Shrinkflation is happening fastest in the snack aisle. This is due to deceptive packaging and emotional shopping.

Discover how store smells influence what you buy and learn how scent marketing makes shoppers spend more on food.

Discover how your shopping cart habits reveal your money mindset and learn strategies to shop smarter and save more.