Influencers are now monetising their presence, and building new means of income via subscriptions, branded merchandise, and ...

Rapid growth in the D2C sector brought its share of challenges, as brands navigated costs, consumer behaviours, and ...

Vivek Bhargava, Co-founder, Consumr.ai, shares his predictions for the year ahead,  influence of AI, dissolution of boundaries between AdTech & MarTech and more ...

Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the talk of the town this year ...

India Today celebrated its 49th anniversary with a special issue commemorating the key turning points that have shaped ...

Anadi Sah, National Creative Director, Chief Innovation Officer and Founding Member, tgthr., lists trends that will give the ...

The National Financial Reporting Authority (NFRA) has reportedly imposed a Rs 2 crore penalty on Deloitte Haskins & Sells for audit lapses in Zee Entertainment Enterprises Ltd (ZEEL) in the FY2018-19 ...

Dr Aishwarya Pandit Sharma, Chairperson, ITV Foundation, shares her insight on authentic journalism, building trust with ...

The recent announcement of the merger between two American agency giants, Omnicom Group and Interpublic Group (IPG), marks a ...

In this role, Zarabi will oversee the editorial direction of the brand across its print, digital, and streaming offerings ...

Made for brands aiming to foster emotional connection with consumers, Mocha Mousse has been featured in products and campaigns of innovative brands ...

Dabur has sought that Patanjali be immediately restrained from putting out the ads that are allegedly disparaging against the FMCG major's Chyawanprash products ...