SocialPeta has partnered with Reforged Labs to release the report “2025 Global Mobile Game Marketing Insights & Creative Breakdown”, offering an in-depth look into the latest creative and marketing ...
For true scalability, apps must embrace engagement and retention as a holistic, full-funnel strategy. Andy Carvell, CEO of Phiture, provides expert guidance on how to make this critical transition.
Think you know everything about building and scaling a profitable subscription app? Let’s put that knowledge to the test! Join Rik Haandrikman, VP of Growth at RevenueCat, for an interactive game show ...
On December 4th, Business of Apps ran a webinar in partnership with Verve that featured speakers from Verve, Dataseat, and Kochava. Moderated by Nicole Weiss, the session focused on how Connected TV ...
Educational apps have become one of the most common ways to learn new skills, languages and academic subjects. With hundreds of thousands of options across the app stores, users can access structured ...
In our latest episode of App Talks, David Murphy spoke with David Quinn, VP of Strategy and Partnerships at Gummicube, to ...
If you manage user acquisition, chances are that your day probably starts with a familiar routine: dozens of campaigns and hundreds of placements to take ...
Do you want to stop chasing new users and start keeping the ones you have? Join Sangeeta Jash, VP of Marketing at CleverTap, as she shares her blueprint for success: a strategic approach to ...
Ready to add a new, profitable channel to your marketing portfolio? In this essential session, Mariana Kuiken, Growth Marketing Team Lead at Zalando, shares the precise strategic groundwork her team ...
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