Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade.

Google isn’t a regulator. From an attorney’s POV, its decrees don’t carry the force of law, and that’s what lawyers are about ...

Shutterfly's recent CTV campaign tested a custom algorithm that relies on search data to find geographic regions with the most prospects.