Winning young multicultural customers through mashups and social media, Dr Pepper is gaining share in the soda wars.

Over the past five years, Imax’s share of global box office has grown 28%. With a record slate of “filmed for Imax” movies ...

Behind faster play and younger viewers, the NHL is seeing record attendance and TV ratings, while embracing new media ...

With three AI-generated takes on its traditional holiday commercial, the brand takes a leap using the tech for TV.