University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior ...

Ad Age picked 10 Marketers of the Year. You decide the 2025 winner.

These experiments come as brands are still waiting for more ad opportunities inside the major large language models.

Novartis picked Publicis-owned Fallon to work on its 2026 Super Bowl ad following a competitive review, Ad Age reports.

Sam’s Club CMO Chris Curtin on arriving right after an agency review, jumping into a holiday campaign with Chris Pratt, applying fintech thinking to retail and serving on Spotify’s marketer advisory ...

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior ...

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior ...

Explore essential advertising and marketing terms about technology, featuring clear definitions and explanations from the Ad Age Encyclopedia.

Answer engine optimization (AEO) is the practice of structuring content so it can be easily found and surfaced by AI-powered answer engines such as ChatGPT, Google's Search Generative Experience (SGE) ...

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. Staying current is easy with newsletters delivered straight to your ...

Affiliate marketing is a performance-based advertising strategy in which brands reward third-party publishers, known as affiliates, for driving traffic, leads or sales through tracked links.