The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...
Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game ...
The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...
Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi. Starting in late ...
Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...
The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...
If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...
Here's what to know about the Poppi vending machine controversy, including how it started and what the brand owner has said ...
Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.
Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.