The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

Coca-Cola has unveiled its latest endeavor, Simply Pop, a prebiotic soda brand set to rival popular health-conscious ...

Cola's Simply Pop launches in retail locations in select regions later this month, and nationally through Amazon Fresh.

As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like ...

The Coca-Cola Company announced the beverage on Monday, creating new competition for popular soda alternatives like Poppi and ...

Coca-Cola is launching its own prebiotic soda brand to compete with Olipop and Poppi. While soda consumption has fallen over ...

The Super Bowl is a massive event to many people, but the only difference is that for some people, it's all about the game, ...

Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt ...

Both Poppi and Olipop are “prebiotic” sodas, meaning they theoretically feed the good bacteria in your gut with the fiber ...