On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...

Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

The prebiotic soda brand Poppi has become one of the fastest growing brands due to this savvy marketing strategy in only four ...

The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

Here's what to know about the Poppi vending machine controversy, including how it started and what the brand owner has said ...

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...

Poppi's 2025 Super Bowl commercial pokes fun at legacy sodas as a variety of consumers are unable to make up their minds as they decide on drinks. The prebiotic soda was featured on "Shark Tank" in ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

From OpenAI to Ramp, we take a look at the different venture-backed startups that bought ad slots at this year's Super Bowl.