The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
Marketing Dive7h
Poppi, Booking.com, Dunkin’ achieve biggest Super Bowl ad impact: YouGov report
Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...
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What Brands Can Learn From Poppi’s Backfired Strategy
Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.
Coca-Cola responds to healthy soda trend with new product
The Coca-Cola Company announced the beverage on Monday, creating new competition for popular soda alternatives like Poppi and ...
Coca-Cola takes on Olipop and Poppi with new prebiotic soda brand, Simply Pop
Coca-Cola is launching its own prebiotic soda brand to compete with Olipop and Poppi. While soda consumption has fallen over ...
University of Cincinnati News Record3dOpinion
Opinion | Super Bowl commercials: Hits, misses, and the downright bizarre
The Super Bowl is a massive event to many people, but the only difference is that for some people, it's all about the game, ...
Where Poppi went wrong with vending machine misfire
Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt ...
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...
Behind Poppi’s influencer-led Super Bowl commercial and social campaign
Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game ...