UFC Lands $7.7 Billion Deal with Paramount
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However, when the deal does go into effect, all UFC events will be streamed on Paramount+, with a select few even set to air on CBS. White has hinted that Paramount's premium $12.99 subscription will be required to stream UFC fights, though that is a huge price drop from the current cost of PPV events.
Joe Rogan sees the UFC's deal with Paramount helping the sport grow exponentially.
Paramount will become the new home to all UFC events in the U.S., while UFC's CEO says the White House may host a July 4 event broadcast on CBS.
Days after completing its merger with Skydance, Paramount has acquired the U.S. rights to TKO Group’s UFC for seven years, beginning in 2026.
Paramount’s new leadership team springs immediately into action with an ambitious film slate and a muli-billion dollar UFC deal.
The meet and greet was at UFC 306 at the Sphere in Las Vegas nearly a year ago. In the luxury box of TKO Holdings, which owns UFC and WWE, were media luminaries: Amazon’s Jeff Bezos, Disney’s Bob Iger and the future leader of Paramount, David Ellison, CEO of Skydance.
Under the seven-year deal, UFC fights will be streamed on Paramount+ and select bouts will be simulcast on CBS.
David Ellison’s Paramount is off to a loud start, rolling out a James Mangold/Timothée Chalamet crime drama and a $7.7 billion, seven year UFC deal . Will the studio’s bold strategies play out as intended?
In a major deal, Paramount scores exclusive rights to UFC events, signaling the end of the pay-per-view model currently used by ESPN.
The UFC Apex, a state-of-the-art production hub next to the promotion’s headquarters, became a critical venue during the COVID-19 pandemic, allowing the UFC to