McDonald’s is spending $100 million to recover from its E. coli crisis
McDonald’s recent E. coli outbreak has sickened at least 104 people in 14 states, with at least one fatality. It also led to negative sales and traffic in the early days of the crisis, though executives noted during the company’s earnings call last month that they didn’t expect it to have a “material impact” on the business during the remainder of the year.