If you're looking for a classic potato chip you'll want to reach for one of these brands. Each of these are some of the oldest in the world.

The redesign spotlights a refined sun with “Lay’s Rays”, matte packs and close-up chip shots to boost shelf impact and ...

Lays is giving its classic chips a makeover, focusing on natural ingredients and a new logo, as they aim for a more authentic ...

Lay’s potato chips are receiving a big rebrand that makes it clear that the popular snack food is made from potatoes. That might seem silly, until you realize that according to the chip maker, nearly ...

The chip brand is building unto its story rather than stripping it to parts.

Lay’s announces its largest brand redesign, introducing new packaging, while emphasizing that its chips are made with real potatoes.

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

In an unprecedented move, Lay's, the leading potato chip brand, has launched its most significant rebrand in nearly a century ...

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

Lay's announces the biggest transformation in its 100-year history. Here's why your favorite snack may look different.

They are on a mission to connect you with the farmers growing your family’s food. In this segment, Cassie Sonnentag and ...

As part of the new look, the company adds it want to a new standard for the future of food culture — including having all ...