Elon Musk has just unveiled “Companions,” a new feature for his AI chatbot, Grok, that allows users to interact with AI personas. These include Ani, a gothic anime girl who communicates with emojis, flirtatious messages, and facts, as well as Rudy, a friendly red panda.

It's no surprise that Musk is leaning into AI — the CEO has spoken about the idea in many of Tesla's earnings calls over the last year. What sets his approach apart, analysts say, is the way he's blending the boundaries between his companies.

The money behind Elon Musk’s trillion-dollar empire is increasingly flowing in one direction: toward artificial intelligence.

This marks a shift in the AI wars. Instead of just competing on intelligence or reasoning, Musk wants Grok to feel more personal, more addictive, and more human, or at least more fun. But the reactions online show that people are split. SuperGrok now has two new companions for you, say hello to Ani and Rudy! pic.twitter.com/SRrV6T0MGT

AI explained why Grok 4 seemed to search for Elon Musk's opinions when asked about some hot-button topics.

An AI model launched last week appears to have shipped with an unexpected occasional behavior: checking what its owner thinks first.

David Sacks, White House AI and crypto czar, joins 'Money Movers' to discuss the AI race, crypto regulation and chip trade with China.

The latest Grok controversy is revealing not for the extremist outputs, but for how it exposes a fundamental dishonesty in AI development.