In a press release, Audi’s CEO Gernot Döllner said it’s hoping to tap into China’s “more tech-savvy” customers who “expect leading connectivity as well as automated driving.” Reuters reported in August that Audi was planning a rebrand for China,

So connected in fact, AUDI – no, we heard you the first time – has dispensed with, um, Audi’s famous four rings. Look at the car above. No rings. Sorry, NO RINGS. Ah yes, the car above. It’s called the AUDI E concept,

Audi launches new EV sub-brand in China and switches from the four-ring logo to the 'AUDI' lettering written in capital letters

Audi has launched a new electric vehicle (EV) sub-brand in China as part of an expanded joint venture with long-time partner SAIC Motor. Simply called AUDI – without the four rings logo but spelled in

The new concept took a bow at a private event in Shanghai and previews the company's latest branding direction.

To mark the launch of the AUDI brand and provide a taste of what's to come, Audi on Thursday rolled out the E concept, a svelte wagon based on a platform developed in partnership with Chinese auto giant SAIC.

Audi is launching a new brand in China, ditching its iconic 4-ring logo, in response to dwindling sales and competition from local automakers. The rebranded AUDI, in partnership with China's SAIC Motors,

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger customers in the world's largest auto market.

It may sound confusing, but the new sub-brand removes the famous four rings in return for lettering. Audi has unveiled its new E Concept which will kickstart the firm’s new Chinese-only sub-brand called ‘AUDI’.

Audi has introduced a new EV sub-brand dedicated to the Chinese market. Called “AUDI”, this new brand is part of an extended joint venture set up with partner Shanghai Automotive Industry Corporation (SAIC),