Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw ...

Allison Ellsworth, Poppi's co-founder and Chief Brand Officer, recently addressed the backlash her company has been receiving ...

"There's a lot of misinformation being spread out there by one of our competitors," Poppi owner Allison Ellsworth said in a ...

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...

Then, on Feb. 10, Allison Ellsworth, Poppi’s co-founder and chief brand officer, posted a TikTok addressing the drama. “I’ve been hearing a lot of negativity, and so I wanted to get on here ...

The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...

“I’m so excited to co-create what I know will be the next viral beverages with Texas-based HTeaO,” said Allison Ellsworth, Co-Founder of poppi. “There are few things I love more than Texas, so ...

Allison noted that the price tag “is not what it cost, that is not true.” The founder—who started Poppi with husband Stephen Ellsworth—then explained the motivation behind the campaign ...