Tariffs squeeze margins, disrupt supply chains, and —i f mishandled — erode customer trust. Yet there's a practical path ...

Binge is partnering with TikTok to debut the first episode of its new reality series “Billion Dollar Playground” via a ...

A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around ...

When Samantha Eve posted a TikTok video comparing cheating boyfriends to math tests in 2019, she wasn’t planning to become a ...

Market Growth Driven by Surge in Live Streaming, Social Media Content Creation, Virtual Events, and Growing Popularity of ...

TikTok’s new AI tool lets brands generate virtual influencer videos, raising questions about authenticity and the future of ...

TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images ...

The platform has crowned itself the master of the moment and is urging brands to take advantage of celebrating the high points in people’s lives. In Cannes, TikTok’s insights boss Rachael Ryan ...

Products like a patio mosquito repellent, comfy walking shoes, and a portable fan just make sense when it comes to enjoying ...

Digital, the Marketing Leadership Company, has officially been recognized as a badged TikTok Agency Partner, joining a select group of agencies that have demonstrated outstanding expertise in ...