I’m sharing my go-to mascara technique that keeps lashes lifted, lengthened, and fluttery all day using a warmed curler, a ...

Want to curl your strands but only have a straightener to hand? The tool is surprisingly versatile once you know the knack.

The Revlon Infrared Hair Dryer has racked up 38,000 five-star reviews and more than 20,000 purchases in the last month alone.

Every celebrity you know is cutting their hair into a chic lil bob and making you want to, too. But how do you style it at ...

Getting your hair to look sleek, straight, and healthy can feel like solving a difficult math equation. Using hot styling tools to straighten hair strips your hair of moisture, causing breakage. Over ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

What Is the Best Short Haircut for Women Over 70? The best short haircut for women over 70 isn’t about chasing trends—it’s about celebrating what makes you, you. As celebrity stylist Kim Kimble (who ...

Our editors handpick the products that we feature. We may earn commission from the links on this page. I love my curls, but it’s been a journey to get here. I’ve been natural for almost a decade, and ...

Did you know that autumn is a time of year known for seasonal hair loss, where you may see a dramatically increased amount of hair shedding? This shouldn't be cause for alarm, because it's a natural ...

Kylie Jenner revived her "King Kylie" era with a new makeup collection and look in honor of Kylie Cosmetics' 10-year anniversary On Oct. 11, the star stepped out with a modern take on her iconic ...

We all know we wear helmets to keep ourselves safe, but did you know that this essential gear can sometimes harm your hair and scalp? It can lead to dandruff and even scalp acne, making your ride ...

Kim Kardashian may have debuted her take on her mom’s signature pixie cut at the Alaïa spring/summer 2026 show during Paris Fashion Week – but Kris Jenner wasn’t about to be outdone. She quickly ...