The latest announcement is out from Science Applications ( (SAIC) ).

Audi is launching a new sub-brand that does away with its iconic four-ring logo in a strategy to conquer new markets.

"To this end, the company is launching its first new brand alongside the Audi E concept: AUDI—without the four rings logo but ...

In order to combat slowing sales, German automotive giant Audi has formed a sister brand that will be tailored for and built ...

Audi announced a new joint venture with SAIC in Shanghai to launch an exclusive brand called AUDI, aimed at the Chinese ...

The new EV series will be tailored for the Chinese market, utilising local suppliers and technologies to tap into a growing ...

German carmaker Audi has revealed a new brand with its Chinese partner SAIC Motor to expand its EV portfolio and stay ...

We understand your confusion but Audi says the new AUDI brand shows a connection to and differentiation from the parent ...

Audi is embracing its future in China with the launch of a new electric sub-model called AUDI E that ditches the iconic "four ...

The point can only be to replace one brand with the other, independently of the excuses German executives may try to find.

Audi has launched AUDI E sub-brand in China, dropping four-ring logo to offer premium, tech-focused EVs tailored to China's automotive market.