From light guns to card readers, Nintendo has always done its best to push the limits of how players can interact with their ...

Pereira O’Dell and Silverside AI tell Adweek how they updated the classic Christmas spot The post Coca-Cola’s Latest Holidays Ad Was Created With AI | Video appeared first on TheWrap.

Nintendo Switch Online subscribers across Switch, Switch Lite, and OLED Switch have a new SNES freebie to claim.

Nintendo shocked Super Smash Bros players by releasing a new trailer as anticipation grows for the next entry in the series.

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

The video game console market "isn't growing," Microsoft Gaming CEO Phil Spencer said in a new interview, and that's part of ...

Apple Arcade Announces the numerous titles lined up to launch on the subscription service in December and January, just in time for the holidays.

Among them is both the Xbox Series X and Xbox Series S, plus more unconventional choices like a Samsung Smart TV, Amazon Fire ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

The ad is more than a bit tongue-in-cheek, showing everyday objects and items that aren't an Xbox, while labelling any ...

Take a YouTube video, for example. Before it starts, you sit through an ad, and your favorite creator interrupts the video to talk about today's sponsor. You might even get another ad when the video ...

Walmart is a big name that has already launched its Black Friday campaign. Walmart's Early Black Friday Deals started on Nov.