NCAA’s NIL policy planted a seed years ago, when they let JuJu Watkins sign with Nike, and now, the fruits are finally here in the form of a collab with ‘King’ LeBron James. On February 8, James ...

Los Angeles Lakers forward LeBron James debuted the Nike LeBron NXT Gen "JW" colorway against the Golden State Warriors on ...

:09.1 remaining: Dru Joyce II calls a timeout, to let his starters earn a little love from the crowd -- and to clear his ...

There was Lakers’ star LeBron James — a four-time NBA champion and 22-time league All-Star selection — rocking Kentucky-basketball themed shoes on his feet. James was wearing a UK basketball-themed ...

The chair of the Equal Employment Opportunity Commission has long opposed diversity initiatives like those that Nike embraced ...

The debut of the Nike LeBron 23 PEs sparked an immediate online buzz. At 41 years old, James continues to defy time, leading ...

Since the 1990s, Nike has flipped its iconic logo around for irreverent athletes and shoes that connect with youth culture.

Find our why the world's first neuroscience-based shoe, the new Nike Mind 001 could be the next big performance 1-percenter ...

Today on Commotion, host Elamin Abdelmahmoud talks to culture critic David Dennis Jr. about the outrage around the new shoe ...

LeBron James wore a new LeBron 23 PE inspired by his 2008–09 “Taxi” LeBron 6 during the game against the Knicks.

Bronny James debuted his new signature Nike logo during the Los Angeles Lakers' game against the Cleveland Cavaliers.

LeBron James' son has a new logo, which got a lot of attention during Wednesday's Los Angeles Lakers game against the ...