Los Angeles Lakers forward LeBron James wore the Nike LeBron 23 "Arizona Wildcats" colorway against the Milwaukee Bucks on ...

LeBron James debuted a new Nike colorway on his birthday as the Lakers fell to Detroit, adding another chapter to his ...

What You Need to Know: Nike's latest Doernbecher Freestyle collection, designed with the help from patients of the OHSU ...

Phoenix Suns star guard Devin Booker had a pop-up store event for his new Nike Book 2 sneakers Jan. 11 in Phoenix.

Nike’s choice of Waters is symbolic, given the pickler’s dominance. She remains the World No. 1 in women’s singles and ...

LeBron James debuted a LeBron 23 PE honoring his son in college, pairing personal meaning with a near triple-double ...

Caitlin Clark shared insight into her upcoming Nike signature shoe, the technology behind it and her long-term Olympic goals.

Some players show up early to get shots up. Others stretch, chat, or keep it low-key. Then there’s LeBron James, who sometimes treats warmups like a soft-launch runway show. One glance at his feet ...

Nike has signed pickleball phenom Anna Leigh Waters in a head-to-toe deal aligned with its approach to sponsorship across ...

The long-running debate around Michael Jordan, LeBron James, and sneaker culture was highlighted once again after comments ...

BREAKING: LeBron James will wear a special-edition 23rd season jersey patch beginning tonight in Sacramento; the city where ...

The trend cycle has never moved faster than it does now. It feels like every week a new “core” or micro trend hits social ...