The “Viotech” colourway dazzles with its vivid Light Lemon Twist geometric patterns layered over a contrasting foundation of ...

LeBron James, now synonymous with Nike and a billionaire athlete, recently revealed he almost signed with a different company ...

Smith warned LeBron James that the NBA won't react kindly to the news of a rival league being created. The existence of a competing league is already an issue, but the situation becomes more complex ...

LeBron James recently opened up about his son's journey on Travis and Jason Kelce's "New Heights" podcast, offering rare insight into the pressure facing the NBA's most scrutinized rookie.

During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his ...

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

Lebron James’ longtime business partner Maverick Carter—known as the negotiator behind James’ blockbuster lifetime deal with ...

Maverick Carter, LeBron James' business manager, is reportedly part of a group looking to form a league that will rival the ...

While LeBron James is still on the court for the Lakers, his business manager Maverick Carter is involved with a new ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the ...