Well hoopers, as my coach would always say, “It’s your time.” What a year it has been for the sneaker world. Whether you are ...

Bronny James was seen rocking an exclusive pair of the Nike LeBron 20 while making his sophomore NBA Summer League appearance.

Releasing in the coming weeks, the newest Nike KD 18 pays homage to Durant's original home in the Seattle SuperSonics.

Angel Reese celebrates being named the NBA 2K26 WNBA Edition cover athlete, reacting with excitement as the Chicago Sky ...

The Chicago Sky forward was named the cover athlete for the NBA 2K26 WNBA Edition video game coming out in September.

With few exceptions, it’s only in the last few years that WNBA players have been given similar opportunities. And now, amid a ...

Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

Charlotte Hornets guard LaMelo Ball's second signature lifestyle shoe has been revealed ahead of its August 1 launch date.

Phoenix Mercury star and Olympic gold medalist Kahleah Copper has an impressive basketball resume, but there's more to her ...

Caitlin Clark's new commercial with Nike honors Bryant because she is wearing the newest pair of his shoes that were just released at the end of June.

A new documentary celebrating one of the greatest athletes of all time, Jim Thorpe, premieres on The History Channel on ...

James hit the course in a fresh pair of Nike Air Max 1 '86 OG golf shoes. The "Purple Punch" colorway worn by James recently ...