Charlotte Hornets guard LaMelo Ball's second signature lifestyle shoe has been revealed ahead of its August 1 launch date.

LeBron James and Deion Sanders have teamed up with Nike for a special edition sneaker, merging the legacies of two of the ...

Bronny James was seen rocking an exclusive pair of the Nike LeBron 20 while making his sophomore NBA Summer League appearance.

Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

James hit the course in a fresh pair of Nike Air Max 1 '86 OG golf shoes. The "Purple Punch" colorway worn by James recently ...

At 40 years old, LeBron James wants to win, and win now. If he and the Lakers agree to part ways, these teams could make ...

Phoenix Mercury star and Olympic gold medalist Kahleah Copper has an impressive basketball resume, but there's more to her ...

Caitlin Clark and Nike officially released her first-ever Nike Kobe 5 in a player-exclusive Indiana Fever colorway!

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

San Antonio Spurs star Victor Wembanyama's latest photo with Los Angeles Lakers forward LeBron James has fans comparing their heights.

His mother is refusing to give up the search for Kevin Collins, who vanished after leaving a New Jersey hospital.

The star point guard signed a lifetime contract extension with adidas in December 2024, joining LeBron James (Nike), Kevin ...