Well hoopers, as my coach would always say, “It’s your time.” What a year it has been for the sneaker world. Whether you are ...

Bronny James was seen rocking an exclusive pair of the Nike LeBron 20 while making his sophomore NBA Summer League appearance.

Releasing in the coming weeks, the newest Nike KD 18 pays homage to Durant's original home in the Seattle SuperSonics.

LaMelo Ball has been with PUMA ahead of getting drafted in the NBA in 2020, and his brand is contiuning its rise.

Many fans and analysts believe Dillingham, 20, could emerge as a viable option at point guard to replace 37-year-old veteran ...

Gigi Hadid gave the humble flip-flop a high-fashion glow-up. She was spotted in New York heading into Altro Paradiso, ...

Angel Reese celebrates being named the NBA 2K26 WNBA Edition cover athlete, reacting with excitement as the Chicago Sky ...

The Chicago Sky forward was named the cover athlete for the NBA 2K26 WNBA Edition video game coming out in September.

With few exceptions, it’s only in the last few years that WNBA players have been given similar opportunities. And now, amid a ...

Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

Charlotte Hornets guard LaMelo Ball's second signature lifestyle shoe has been revealed ahead of its August 1 launch date.

When it comes to consistency, Damian Lillard has delivered with his Dame line. As Adidas keeps climbing the ranks as one of the top sneaker brands in the ...