A game-changing moment in high school sports? A look at Ontario Christian's Kaleena Smith and her NIL deal with Adidas.

UCLA Bruins point guard Kiki Rice has been a trailblazer in the NIL and college basketball landscape both on and off the ...

In anticipation of Tuesday night's highly awaited matchup between the Los Angeles Lakers and the Dallas Mavericks, Jordan Brand has unveiled a compelling new advertisement featuring Luka Dončić.

NIL deals protect student athletes’ right to earn money from their publicity and sometimes includes a big-name brand endorsement, like Kai’s. Until a historic 2021 Supreme Court decision that ...

The Washington Huskies are embracing the evolving NIL landscape with a creative new initiative that benefits both athletes and fans. The university has launched a Student-Athlete Ticket Ambassador ...

Four Washington student-athletes—Jonah Coleman, Elle Ladine, Vazoumana Diallo, and Kierstyn Barton—are the first participants in the program. They use their social media platforms to offer 20% ...

[we ask] what may they be looking for from student-athletes and how can we best provide that,” Rice said, later adding, “We've got 28 sports, and there's a way to be involved in NIL at ...

Update: Jordan Brand is preparing for yet another Air Jordan 4 drop as it has just revealed its “Abundance” colorway on the Nike SNKRS platform. Previously referred to as the “Seafoam ...

(The Center Square) – A growing coalition of female athletes are standing up to keep ... Jennifer Sey, CEO and founder of the sports apparel brand, xx-xy Athletics, told The Center Square ...

Nike is extending its brand lineup through a rare partnership with Kim Kardashian's Skims. It's a bet that her star power can have a similar impact as Michael Jordan has on the sportswear giant ...

She's one of the reasons we're so successful': Kiki Rice on teammate Lauren Betts Kiki Rice reflects on being a female athlete and the growing popularity of women's sports ...