PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Want to curl your strands but only have a straightener to hand? The tool is surprisingly versatile once you know the knack.

When the invite is set and the countdown begins, your styling routine should be swift, secure, and camera-ready. The key is a ...

The '90s blowout has officially reached peak saturation. Scroll once through your feed and you’ll see her. She’s got the same ...

According to our beauty writer, the BaByliss Style Secret Air creates truly effortless curls - all while being surprisingly ...

EXCLUSIVE: Manicurist Sylvie Macmillan on Pioneering Avant-garde Nails and Her Next Career Move ...

The best hair curlers can create bouncy ringlets or bombshell waves that last from dusk ’til dawn. Whether you prefer a ...

The best overall goes to the Dyson airwrap, which has made hair curling even easier, now that you don’t have to change ...