Audi is at a crossroads as sales are down and EVs are struggling. If that wasn’t bad enough, they’ve been saddled with an ...

Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.

AUDI, the child brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi’s ...

Audi is launching an EV brand in China called AUDI. The new line will consist of vehicles co-designed with SAIC that won't ...

A fun fact I didn’t know is that Audi was the first “premium car brand” to enter the Chinese market back in 1988, and Audi’s experience in the market is why it decided to create AUDI, which is being ...

Audi has unveiled its new E Concept which will kickstart the firm’s new Chinese-only sub-brand called ‘AUDI’. The German car ...

Audi has unveiled its new E Concept which will kickstart the firm’s new Chinese-only sub-brand called ‘AUDI’. The German car manufacturer has partnered with Chinese manufacturer SAIC Motor to produce ...

The Ingolstadt-based automaker is 'setting up for the future in China' and, in a potentially controversial move, drops the interlocked rings ...

Audi is introducing a new car brand specifically for the Chinese market, simply named "AUDI" in capital letters. Built on ...

Audi is launching a new brand in China, ditching its iconic 4-ring logo, in response to dwindling sales and competition from ...

The joint venture between Audi and SAIC will launch in 2025, and the new E Concept reveals its styling direction ...

The new concept took a bow at a private event in Shanghai and previews the company's latest branding direction.