AUDI, the child brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi’s Head of Product Line for Electric Models. The concept shown today previews three future production models expected to roll out starting in mid-2025.

Audi is introducing a new car brand specifically for the Chinese market, simply named "AUDI" in capital letters. Built on technology from the SAIC group, this brand aims to help Audi strengthen its position in China,

Audi is launching a new brand in China, ditching its iconic 4-ring logo, in response to dwindling sales and competition from local automakers. The rebranded AUDI, in partnership with China's SAIC Motors,

Audi has introduced a new EV sub-brand dedicated to the Chinese market. Called “AUDI”, this new brand is part of an extended joint venture set up with partner Shanghai Automotive Industry Corporation (SAIC),

Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger customers in the world's largest auto market.

One of the world's most popular car brands has ditched its famous four rings in a massive change as it looks to launch a new brand in China. In a glitzy event in Shanghai, China, Audi CEO Gernot Döllner announced that the German brand would launch its first new brand alongside the new AUDI E concept.

It may sound confusing, but the new sub-brand removes the famous four rings in return for lettering. Audi has unveiled its new E Concept which will kickstart the firm’s new Chinese-only sub-brand called ‘AUDI’.

The cooperation will further expand the Audi portfolio of battery electric vehicles (BEV) in China and accelerate the company’s transformation in the world’s largest market.” AUDI plans to launch three production EVs for China based on this concept,