Audi is launching a new sub-brand that does away with its iconic four-ring logo in a strategy to conquer new markets.

Audi has unveiled a new brand exclusive to China, named “AUDI.” The launch includes the AUDI E concept car, marking an EV ...

The AUDI E concept is said to offer an early look at the new models which the newly formed AUDI brand will offer in China.

We've got a 675 hp AUDI E concept that isn't really an Audi, a self-driving Tesla hitting the roads around Giga Texas!

The rebranding was unveiled alongside the new AUDI E concept, which, notably, has been developed through a partnership with ...

"To this end, the company is launching its first new brand alongside the Audi E concept: AUDI—without the four rings logo but ...

In order to combat slowing sales, German automotive giant Audi has formed a sister brand that will be tailored for and built ...

Audi has introduced a new electric vehicle (EV) brand in China, targeting younger consumers in the world's largest automotive market.

Chinese tennis player Zheng Qinwen is seemingly set to become a brand ambassador for Audi in China, after the German luxury car brand recently published a ...

German carmaker Audi has revealed a new brand with its Chinese partner SAIC Motor to expand its EV portfolio and stay competitive in the country's fierce vehicle market.

Anyway, so what does AUDI actually have up its sleeve? The AUDI E Concept is the first reveal. Audi and SAIC have joined ...