Audi launches a new brand in China

Audi Launches New Car Brand — Called "AUDI"
Audi is introducing a new car brand specifically for the Chinese market, simply named "AUDI" in capital letters. Built on technology from the SAIC group, this brand aims to help Audi strengthen its position in China,
Audi unveils new brand in China without iconic 4-ring logo
Audi is launching a new brand in China, ditching its iconic 4-ring logo, in response to dwindling sales and competition from local automakers. The rebranded AUDI, in partnership with China's SAIC Motors,
Audi E Concept launches new China-only sub brand that’s, confusingly, called AUDI
The joint venture between Audi and SAIC will launch in 2025, and the new E Concept reveals its styling direction
Audi Launches New EV Brand in China, Drops Iconic Four-Ring Logo
Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.
Audi unveils new EV brand in China without four ring logo
Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger customers in the world's largest auto market.
Audi launches a new brand in China without the four-ring logo
Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous four-ring emblem. Today in Shanghai, the company showed off the new “AUDI” logo — yes,
Audi to make massive change to iconic logo and launch new brand in a bid to boost sales in China
One of the world's most popular car brands has ditched its famous four rings in a massive change as it looks to launch a new brand in China. In a glitzy event in Shanghai, China, Audi CEO Gernot Döllner announced that the German brand would launch its first new brand alongside the new AUDI E concept.
Audi reveals Chinese-only sub-brand called ‘AUDI’
It may sound confusing, but the new sub-brand removes the famous four rings in return for lettering. Audi has unveiled its new E Concept which will kickstart the firm’s new Chinese-only sub-brand called ‘AUDI’.
Audi launches new EV brand in China with SAIC
Audi has introduced a new EV sub-brand dedicated to the Chinese market. Called “AUDI”, this new brand is part of an extended joint venture set up with partner Shanghai Automotive Industry Corporation (SAIC),
Audi's Most Interesting EV Is Only for China
The cooperation will further expand the Audi portfolio of battery electric vehicles (BEV) in China and accelerate the company’s transformation in the world’s largest market.” AUDI plans to launch three production EVs for China based on this concept,
Audi launches China-focused EV brand with debut of E concept
Viknesh Vijayenthiran November 7, 2024 Comment Now! Audi launches AUDI EV brand in China; AUDI EVs developed in partnership with China's SAIC; First AUDI EV due in mid-2025; Audi
MotorTrend on MSN2d
2025 Audi Car Lineup: More Refined A3, Streamlined A5, and Upcoming EVs
Audi is hedging its bets as it navigates the uncertain path to full electrification. Recognizing the unpredictable pace of EV adoption, the German luxury automaker plans to offer a balanced mix of ...
Audi plans thousands of job cuts outside production, report says
German automaker Audi is looking to shrink its workforce in the medium term by cutting jobs outside of production, with ...
What Would You Do To Save Audi?
Audi is at a crossroads as sales are down and EVs are struggling. If that wasn’t bad enough, they’ve been saddled with an ...
The new AUDI brand is a joint venture with SAIC, and Audi promises that AUDIs will drive like Audis
A fun fact I didn’t know is that Audi was the first “premium car brand” to enter the Chinese market back in 1988, and Audi’s experience in the market is why it decided to create AUDI, which is being ...
You've Never Seen An Audi Like This Before
Audi's newest concept has a familiar name—the Audi E—but a very different vibe. This electric wagon is aimed at winning back ...
Audi's 5-Cylinder Flyer Gets Sharper for 2025
The Audi RS3 is a bit of an oddball. It has 401 hp under the hood, a serious number for a car weighing around 3600 pounds ...
Audi's Sales Are Flagging Because There's No Reason To Buy One
The company’s sales are flagging, showing a 16 percent drop in the third quarter of 2024 relative to the prior year, ...
First Drive: The New Audi S5 Is a Peppy Antidote to Boring SUVs and Crossovers
The 2025 Audi S5 Sportback is also powered solely by internal combustion, making it perhaps the last of its kind for the ...