Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...

The Amazon Holiday Kids Gift Book, which recently hit mailboxes months ahead of Christmas, has become the modern child's wish book--a glossy stand-in for the toy store aisles their parents once roamed ...

Amazon’s AI chatbot Rufus is driving major growth, helping users find and compare products conversationally. CEO Andy Jassy projects it could add over $10 billion in annual sales.

Amazon accuses Perplexity of using shady tactics with its Comet browser. Perplexity says Amazon is a bully that's trying to ...

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The Amazon Holiday Kids Gift Book, which just recently hit mailboxes months ahead of Christmas, has become the modern child’s wish book — a glossy stand-in for the toy store ...

Amazon's Rufus chatbot, launched in August 2025, has become a significant tool for shoppers, with CEO Andy Jassy claiming it ...

Learn how to unlock Amazon Prime’s most overlooked perks, from free food delivery to photo storage and early shopping access.

Rufus stands at the heart of Amazon’s newest push into consumer-facing AI in its shopping experience. CEO Andy Jassy announced during the company’s third-quarte ...

Amazon CEO Andy Jassy projects Rufus, the AI shopping assistant, will drive over $10 billion in annual sales. Launched in August, Rufus has already b ...

Amazon CEO, Andy Jassy, predicts that Rufus, the AI shopping assistant, will contribute an additional $10 billion to the company's annual sales.