Some major retailers raise the online prices of certain goods days or weeks before marking them down in seasonal sales events, the NBC News Price Tracker shows.

Since Apple rarely discounts prices outright, it’s always worth taking any price drops that originate from legitimate sellers such as Amazon. Today, you can acquire the latest 11-inch WiFi 128GB iPad for as little as $299, down from the usual $349.

We've picked out the best space tech Prime Day deals still available as star projectors, drones, model rockets and Lego sets are still discounted.

Upgrade laundry days with Amazon Prime Day deals on top load washing machines. Enjoy deep discounts, no-cost EMI, and cashback offers on leading brands - making it easier and more affordable to bring home smarter,

Expect big discounts on Hollywood-loved sunscreens, Sony headphones, Dyson vacuums and hair tools, Unwell Hydration and other bestselling products.

The 512GB model of the Samsung Galaxy S25 Ultra is on sale from Amazon's Prime Day at 26% off, for its lowest price so far of just $1,055.