The magical touch of Pharrell Williams at Tiffany & Co. makes diamonds float, tridents go in fashion, and Tahitian pearls shine brighter than gemstones in his third jewelry collection.

The latest iteration of his Tiffany Titan collection features a prong-less way to set diamonds into jewelry. He also added cultured Tahitian pearls to another range.

Last year, Pharrell Williams’ music festival Something In The Water faced several hurdles. After being forced to cancel the 2024 installment due to weather conditions, the team weren’t able to lock in a new date. Ultimately, Something In The Water 2024 was canceled but promised to return in 202 5.

Something in the Water Festival has reportedly been terminated in Virginia Beach—his hometown and where the festival first kicked off. According to Virginia Beach officials, the sandy event will no longer take place in the city due to Williams and his team not meeting the “cure notice requirements” within a five-day deadline to secure the festival.

Pharrell has called the new setting—employed on necklaces, earrings and more—“The Titan Setting” which comes as no surprise as the creative's entire alliance with the venerated jewelery marque works under that name. The unifying inspiration is the son of two powerful titans. Namely Poseidon, the Greek God of the seas.

Hans Zimmer's work will be brought to the live stage and feature a star-studded lineup that includes Billie Eilish, Timothée Chalamet, and Zendaya.

Pharrell Williams, in collaboration with Nigo, presented his latest menswear Louis Vuitton collection, "Remember the Future" at the Louvre.

Virginia Beach is moving on from hosting the festival after organizers failed to announce a lineup and commence ticket sales by the Monday deadline set by city leaders.

For his latest Vuitton collection, Pharrell Williams tapped his best bud Nigo to be co-creative director. And Bernard Arnault made it back from the Trump inauguration to see it.

The intersection of music and luxury reaches new heights as producer-turned-designer Pharrell Williams unveils his latest collaboration with iconic jeweler

The luxury jeweler’s third launch of the collaborative collection introduces the darker and rarer Tahitian pearl alongside a trademarked technology of floating diamonds sans prongs and bezels

ESPN is putting some major marketing muscle behind the upcoming 10th season of NBA Saturday Primetime on ABC, which tips off Saturday. The sports media giant is turning to music superstar Pharrell Williams to lead its campaign,