Brands and influencers seem to be no longer relying on one-time paid promotions. Today, a more realistic approach is emerging ...

Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the talk of the town this year ...

Anadi Sah, National Creative Director, Chief Innovation Officer and Founding Member, tgthr., lists trends that will give the ...

India Today celebrated its 49th anniversary with a special issue commemorating the key turning points that have shaped India’s incredible journey as a nation. Showcasing the significant events, ...

The National Financial Reporting Authority (NFRA) has reportedly imposed a Rs 2 crore penalty on Deloitte Haskins & Sells for audit lapses in Zee Entertainment Enterprises Ltd (ZEEL) in the FY2018-19 ...

Today's Santa Claus demonstrates how economic forces and marketing can transform cultural symbols into powerful business drivers ...

Made for brands aiming to foster emotional connection with consumers, Mocha Mousse has been featured in products and campaigns of innovative brands ...

Dabur has sought that Patanjali be immediately restrained from putting out the ads that are allegedly disparaging against the FMCG major's Chyawanprash products ...

Rajiv Dubey, Vice President, Head of Media & Brand Activations, Dabur, shares a deep dive into the trends reshaping the media ecosystem in India ...

Dr Aishwarya Pandit Sharma, Chairperson, ITV Foundation, shares her insight on authentic journalism, building trust with ...

The recent announcement of the merger between two American agency giants, Omnicom Group and Interpublic Group (IPG), marks a ...

In this role, Zarabi will oversee the editorial direction of the brand across its print, digital, and streaming offerings ...