The phrase “caution is key” has already become a totem of sorts for the new age of US antitrust regulation. It was used by ...
Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly ...
One of the great myths of programmatic advertising is the illusion of algorithms replacing humans. In truth, the programmatic ...
The Open Measurement SDK now provides a scaled way for original device manufacturers to confirm that ad impressions are ...
ID5 bought TrueData mainly to tackle what ID5 CEO Mathieu Roche calls the “massive fragmentation” of digital identity.
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an ...
On Monday, Brand Networks announced that Universal Ads would now be buyable through the company’s agentic ad buying platform, Aimy Ads.
Ignoring the fact that early pioneers in the space didn’t plan to have ads in the first place (looking at you, Netflix!), ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
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