AI Max in Standard Shopping campaigns suggests advertisers could gain AI-powered query matching, dynamic ad copy, and more.

The European Commission announced two fines under the Digital Markets Act (DMA) against Google, one for Google Search and the other for Google Play. The total fine comes out to €890 million, which is ...

Google has 21 days to amend part of its lawsuit after the court found its SearchGuard allegations were not sufficiently supported.

Google says AI-driven intent matching boosts conversions, expands ad opportunities, and reshapes how advertisers reach complex queries.

Better business signals, guardrails, and feedback loops keep Google’s automation focused on the outcomes that drive business value.

SEO skills are now the baseline. Learn how side projects, experiments, and other tangible work can make you more memorable. I debated publishing this more than almost any other article I’ve written.

Google launched video campaign groups, allowing advertisers to optimize YouTube reach and frequency across multiple campaigns ...

Google Ads API 25 expands measurement capabilities, introduces retention-focused goals, and new ways of managing objectives. Google released version 25 of the Google Ads API, adding new reporting ...

Google has rolled out news updates and top stories within the AI Overviews section in Google Search. A Google spokesperson ...

Google Ads now lets advertisers bulk link multiple accounts to a single GA4 property reducing manual account management.

As identity signals decline, match rate has become a critical metric for improving audience reach, advertising efficiency, ...

GTM's new guided setup simplifies Google Ads conversion tracking by automatically configuring key measurement components.