It’s hard to believe we’re more than 10 years (almost 11) into the PXG era. More than a decade in, a quick finger count (and ...

In a press release so understated that we almost missed it, Shot Scope announced it will unveil its first-ever launch monitor ...

For some golfers (myself included), there is a lot to like about playing a soft-feeling golf ball. The sound off the putter, ...

When Titleist launched AVX in 2018, it was designed as a kind of fountain-of-youth golf ball—lower-spinning and lower-flying ...

COBRA’s new OPTM drivers challenge the industry’s obsession with MOI by introducing POI—an overlooked variable that may ...

PING is facing a daunting challenge with its new S259 wedges. The PING S159 copped top honors in MyGolfSpy’s wedge testing in ...

With COBRA’s new OPTM metalwoods, the headline technology isn’t carbon, titanium, AI faces or tungsten. It’s POI. And if your ...

Truly one of the world’s best ball strikers, Hoey made a move to the long putter late last year and began to see better ...

When Rahm took the LIV money back in December 2023, the assumption was that his move would bring the Tour and LIV closer ...

Color me excited for this one because I'm always excited to see tour pros upgrading their style game for the better.

We interrupt our regularly scheduled programming—a run of ready-for-retail releases—to bring you a fresh entry on the USGA ...

You step up to the first tee with your driver and make what feels like a solid swing. The ball launches high into the air, ...