Talent managers, creators and influencer marketers shared tips for navigating creator contracts, from usage rights to ...

Winning young multicultural customers through mashups and social media, Dr Pepper is gaining share in the soda wars.

Over the past five years, Imax’s share of global box office has grown 28%. With a record slate of “filmed for Imax” movies ...

Behind faster play and younger viewers, the NHL is seeing record attendance and TV ratings, while embracing new media ...

Are you a print subscriber? Activate your account. By Anthony Di Muccio - 1 day 18 hours ago By Kurt Nagl - 1 day 19 hours ...

Are you a print subscriber? Activate your account. By Anthony Di Muccio - 1 day 18 hours ago By Kurt Nagl - 1 day 19 hours ...

With three AI-generated takes on its traditional holiday commercial, the brand takes a leap using the tech for TV.

Coca-Cola worked with Secret Level and other studios to create three new versions of “Holidays Are Coming” ad.

That is the potential future offered by AI agents, which will be the key area of AI development in 2025, according to AI ...

Customer loyalty programs are essential to long-term brand health, but continually reappraising and integrating them into ...

At 12:30 p.m. ET on Nov. 20, Ad Age will host a roundtable with members of Gen Z to hear what brands are catching their eye, ...

AI-driven search platforms are rapidly evolving and are poised to disrupt advertising strategies that fail to adapt to the ...