Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like ...

B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

Businesses that do content marketing right have a huge competitive advantage. Here's what successful B2B content efforts look like. Here we are over two decades into the 2000s, but bad B2B content ...

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I often see B2B professionals on LinkedIn asking, “Has anyone had success ...

What would happen if you asked everyone at your next meeting to name their favourite advert of recent years? Chances are a good few would mention a John Lewis Christmas ad. And how about if you asked ...

Have you seen the ad where Mötley Crüe drummer Tommy Lee talks about the Forrester Wave? How about that immersive virtual reality experience for tugboat drivers? And then there’s that new ...

Let’s face it, no one expected in-person events and gatherings to still be (somewhat) on hold in 2022, two years after the infamous Covid-19 pandemic first shook the world. While we knew things ...

To many, B2B marketing has traditionally been jargon-laden and dense, weighed down by work that hammers business targets with dreary copy, imagery and promises of solutions to their problems. But ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. More than knowing the latest trends, we must continually assess: On the flip side, all ...

In April, Signal Hill Insights shared research revealing that senior executives are twice as likely to be “power listeners” of podcasts and on-demand audio. Now they’re unveiling more data on how B2B ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...