The Japanese automaker Toyota says it's exploring next-gen RAV4 possibilities with the 'RAV-X' concept it just revealed at the 2024 SEMA Show

We all know the RAV4 as that sensible, reliable crossover that’s as ubiquitous in the suburbs as pumpkin spice lattes in autumn. But Toyota is determined to shake things up with the RAV-X, a Dakar Rally-inspired beast that looks like it’s ready to tackle the Rubicon Trail straight out of the SEMA show floor.

Toyota has unveiled the RAV-X concept at the 2024 SEMA Show, reimagining the RAV4 as a high-performance, off-road crossover. Created by Toyota’s Service Parts and Accessories Development (SPAD) team,

SEMA Show. The SEMA Show is an annual trade show hosted in Las Vegas, Nevada by the Specialty Equipment Market Association (SEMA), first held in January 1967 as the High Performan

Aside from the pixel-themed livery, the RAV-X gets completely redesigned front and rear bumpers for improved ground clearance, but also breathing through what Toyota calls, a Daka

Debuting at the SEMA show, the RAV-X takes the RAV4 to the extreme with a fully revised suspension and tough-looking bodywork.

The opening day of the 2024 SEMA Show in Las Vegas was a hotbed of automotive excitement, and Toyota certainly did not disappoint with its GR86 Rally Legacy Concept. This isn’t just some shiny new paint job.