Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi. Starting in late February, consumers on the West Coast and in the Southeast will be able to try Coke’s iteration of the trendy drink.

Coke's new prebiotic soda Simply Pop will be available later this month in flavors strawberry, pineapple mango, fruit punch, lime and citrus punch.

Prebiotic soda. Apparently the concept is catching on. Where previously it was largely the province of small brands like Olipop and Poppi, it