Should Hoka eventually break through at a Major marathon, a stage overwhelmingly dominated by the likes of Nike and Adidas, ...

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...

Apparently, it does not end with them. The fallout radius of the Blake Lively and Justin Baldoni legal battle continues to ...

The Reds' current kit deal with Nike will conclude at the end of the 2024-25 campaign, with Adidas taking over on a five-year ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

Retail: Incoming Nike CEO Elliott Hill says that he could benefit from following Adidas CEO Bjorn Gulden's strategies and ...

As we begin 2025, Nike (NKE) shares have hovered near 52-week lows while Adidas (ADDYY) stock is not far from its highs.

Nike's stock has dropped significantly, but remains the most valuable sports brand, presenting a strong turnaround investment ...

A former NBA star revealed exactly what happened when he arrived at Michael Jordan’s home wearing Adidas clothing - and it is ...

The shoe company has focused on comfort over cool—”we’re just a different player.” ...

Welcome to SNX DLX, your weekly roundup of the best sneakers to hit the internet. Nike’s release strategy this year is an ...